ITALIAN TRADE AGENCY
INTERACTIVE EXPERIENCE

The Italian Trade Agency (ITA) regularly advertises in MR, the menswear trade magazine of Wainscot Media, Footwear Plus's parent company. In 2019, ITA reached out to the Wainscot team in search of a distinctive way to highlight Italian men’s fashion in a digital format. On behalf of ITA, we launched an immersive digital directory of brands participating in the MRKET trade show. The end result: an educational and entertaining showcase of what makes Italian fashion stand out. With the ability to embed videos, add animations and include shopping links, interactive digital content offers a distinctive way to connect with consumers and keep them engaged with your brand.