Since 2009, Wainscot Media, the parent company of Footwear Plus, has partnered with New Jersey retailer Garmany, a purveyor of the finest in men’s and women’s fashion, to produce a custom print magazine. Designed to promote not only the clothes Garmany sells, but also what sets the brand apart from its competitors, the magazine is published at three key points in the year. It includes engaging lifestyle content, but the main draw is the custom photo shoots the Wainscot team produces to highlight new in-store fashions. Wainscot handles everything from talent selection and shot lists to photo editing, then turns that work into expertly designed content that reflects the quality and vision of the Garmany brand. Each issue of the magazine reliably draws clients to Garmany for wardrobe updates.