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BEARPAW 
LIFESTYLE MAGAZINE

Editorial Strategy | Content Development | Writing 
Art Direction | Graphic Design | Photography
Photo Editing | Production | Print Buying

Bearpaw, a leading casual fashion brand of 20 years, wanted to create its own semi-annual lifestyle magazine aimed directly at the interests of its core audience of young, fashionable women aged 15 to 30. Enter Bearpaw Style. Content ranged from eye-catching layouts of the brand's latest collections to profiles of celebrity endorsers to fun lifestyle quizzes to humor pieces. The design captured this fun-loving spirit, turning Bearpaw Style into a must-read for its loyal fans as well as trend-seeking industry professionals.

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